Business that's personal...

Who We Are


Bona Fide Artists was founded by Traci Lynn Luthy as a collaborative talent agency offering full-service representation with a personal touch.

With 15+ years of combined experience as a talent agent and ad exec, Traci has worked on marketing campaigns for major brands including Johnson & Johnson, HomeGoods, Burger King, The Home Depot and Colgate/Palmolive. She's booked talent in all areas of the business for such notable clients as Nickelodeon, Vogue, Spike Lee, Google, Reebok, Gap, BMW, Pepsi and many others.  

Originally from St. Louis, Traci earned her BA from Xavier University of Louisiana, and now resides in New Jersey with her husband and son. Forever influenced by her years living in New Orleans, Traci loves good food, good music and good friends. 

Laissez Les Bons Temps Rouler!

What We Do


BFA represents professional actors and models in New York City and the surrounding states, ages 18+, for Commercials, Voice Overs, Print, TV/Film, Theater, Hosting, Comedy, Live Events, and more. 

We offer our casting clients a curated roster of diverse talent, serving as a one-stop shop for everything needed to hire the best talent for your next project. When you book with BFA, you can feel confident knowing that you're not only hiring skilled performers, but also business-savvy professionals who value every opportunity to do what they love.


How We're Different


"The BFA Difference" is rooted in our unique approach to representation and client service. In a highly-competitive industry that can sometimes feel disconnected, we strive to create an environment of positivity and teamwork. 

Our fates are intertwined with the talent we represent and the casting clients we service. The more successful you are, the more successful we are. 

It's not just business- it's personal!