“Hope is not a strategy.” Vince Lombardi

Who We Are


Bona Fide Artists was founded by Traci Lynn Luthy as a collaborative talent agency offering full-service representation with a strategic approach.


Traci's career began in advertising where she worked on campaigns for major brands including Johnson & Johnson, HomeGoods, Burger King, The Home Depot and Colgate/Palmolive. This background provided a solid knowledge and understanding of marketing, branding and strategy, which she now utilizes in her unique approach to artist representation. 

With 15+ years of experience as a talent agent, Traci has booked talent in all areas of the business for such notable clients as HBO, ABC, Amazon Prime, Spike Lee, Saks 5th Ave., Vogue, Gap, Bed Bath & Beyond, Pepsi, Chase Bank, Wyndham Hotels  and many others.

Originally from St. Louis, Traci earned her BA from Xavier University of Louisiana, and now resides in New Jersey with her husband and son. Forever influenced by her years living in New Orleans, Traci loves good food, good music and good friends. 

Laissez Les Bons Temps Rouler!

What We Do


BFA represents professional actors, models and talent in New York City and the surrounding area, ages 18+, for TV/Film, Commercials, Voice Overs, Print, Theater, Hosting and more. 

We offer our talent individualized strategic roadmaps to navigate the industry and achieve success. From skills training to networking to  marketing materials,  we go above and beyond to not only get you in the audition room, but to make sure you shine once you're there.  

We offer our casting clients a curated roster of diverse talent, serving as a one-stop shop for everything needed to hire the best talent for your next project. 

When you book with BFA, you can feel confident knowing that you're not only hiring skilled performers, but also business-savvy professionals who value every opportunity to do what they love.


How We're Different


The BFA difference is rooted in our unique approach to representation and client service. In a highly competitive industry that can sometimes feel over saturated and overwhelming, we strive to create an environment of trust, support and fun. 

We are passionate about what we do. Simply put, we love it! And we strive to only work with others who feel the same. 

Our fates are intertwined with the talent we represent and the casting clients we service. The more successful you are, the more successful we are. For us, it's not just business, it's personal.