“Hope is not a strategy.” Vince Lombardi

Who We Are

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Bona Fide Artists was founded by Traci Lynn Luthy as a collaborative talent agency offering full-service representation with a strategic approach.

  

With 15+ years of experience as an agent, Traci has booked talent in all areas of the business for such notable clients as HBO, ABC, Amazon Prime, Spike Lee, Saks 5th Avenue, Vogue, Gap, Bed Bath & Beyond, Pepsi, Chase Bank, Wyndham Hotels  and many others.


Traci's career began in advertising where she worked on campaigns for major brands including Johnson & Johnson, Burger King, The Home Depot and Colgate/Palmolive. She then utilized her  expertise in marketing and branding to implement a unique approach to artist management. 


Originally from St. Louis, MO, Traci earned her BA from Xavier University of Louisiana, and now resides in New Jersey with her husband and son. Forever influenced by her years living in New Orleans, Traci loves good food, good music and good friends. 


Laissez Les Bons Temps Rouler!

What We Do

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 BFA  represents professional actors, models and talent in New York City and the surrounding area, ages 18+, for TV/Film, Commercials, Voice Overs, Print, Theater, Hosting and more.  


*TALENT*

  We offer our talent individualized strategic road maps to navigate the industry and achieve success. From skills training to networking to  marketing materials,  we go above and beyond to not only get you in the audition room, but to make sure you shine once you're there.  


*CASTING*

We offer our casting clients a curated roster of diverse talent, and strive to provide superior service including quick responses and confirms, up-to-date talent calendars and more. We are a one-stop shop for everything needed to easily book the best talent for your projects. 


When you book with BFA, you can feel confident knowing that you're not only hiring skilled performers, but also business-savvy professionals who value every opportunity to do what they love.


#BookBonaFide

How We're Different

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The BFA difference is rooted in our unique approach to representation and client service. In a highly competitive industry that can sometimes feel over saturated and overwhelming, we strive to create an environment of trust, support and fun. 


We are passionate about what we do. Simply put - we love it! And we strive to only work with others who feel the same. 


Our fates are intertwined with the talent we represent and the casting clients we service. The more successful you are, the more successful we are. For us, it's not just business - it's personal.


#BeBonaFide